KIM OANH Group | Company Profile

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From GOOD to GREAT and BEYOND

The company profile of Kim Oanh Group is redesigned to align with the new brand identity, aiming to convey the brand narrative and reflect the evolution of a corporation through a suitable creative direction.

The concept is illustrated from person’s driving POV, entering the future city of Kim Oanh Group, narrating the brand's development story from a solid foundation company to a vastly strong corporate through various perspectives of the K logo, from afar to close-up, until surpassing it. Each perspective symbolizing a corresponding meaning for each phase of key content.

Concept mood board

Early-stage sketch of Kim Oanh Group city

Visual Treatment

Utilizing the "K" icon along with its various iterations in diverse formats to establish a uniform graphic element employed across the entirety of the company profile.

Main graphic treatment

Other visual treatment - Imagery, illustration, chart, data

Photography Style

The photography style is designed based on the new brand personality, establishing a consistent and cohesive photography mood and tone throughout the company profile, embodying professionalism, innovation, and humaneness.